lool is a multidisciplinary creative studio based in Barcelona. A young team born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows them to have a unique and fresh vision in the field of optics. In 2017 their challenge was to upgrade all the existing screwless hinges existing on the market by simplifying the assembly of the frames and giving the customer a product with higher durability. They achievied it. Now the focus is on design and producing creative frames that are functional, light and technical.